Apple Is Banking On Privacy To Set Its Smart Glasses Apart

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They’re expected beryllium revealed adjacent June astatine WWDC.

by Terrence O'Brien

Jul 26, 2026, 7:36 PM UTC

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Terrence O'Brien

is nan Verge’s play editor. He’s covered nan tech manufacture for complete 18 years and knows a point aliases 2 astir synths.

According to Mark Gurman, Apple is readying to uncover its first smart glasses astatine WWDC adjacent June, pinch an anticipation that they’ll motorboat by nan extremity of 2027. Part of nan hold-up whitethorn beryllium astir nan company’s efforts to get its privateness features and messaging successful order. Smart glasses successful general, and Meta’s successful particular, person ignited contention complete their expertise to stealthily seizure photos and videos. As Gurman points out:

The institution has spent much than a decade making privateness 1 of its defining merchandise messages. Simply entering nan aforesaid class arsenic Meta risks undermining that reputation, sloppy of really Apple’s attack differs.

Apple is apt to trust connected on-device processing and skip retired connected much arguable features for illustration facial nickname aliases an always-on-recording akin to Meta’s “super sensing.” Gurman besides believes Apple will debar utilizing customer recordings to train AI models.

Other hardware and package privateness features are besides reportedly successful nan works. It’s besides imaginable that Apple could yet merchandise a type of its smart glasses without a camera, aliases pinch a camera that is exclusively for sensing and won’t beryllium capable to seizure video aliases photos astatine all, akin to what is rumored for Apple’s AI-enabled AirPods.

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