Dodgers Reportedly Agree To Deal With Uniqlo For Naming Rights To Dodger Stadium Field

The Dodgers agreed to a woody granting Uniqlo naming authorities to nan section astatine Dodger Stadium, according to the Athletic — marking nan first clip successful nan 64-year history of nan stadium that a firm sponsorship has been attached to it.

Dodger Stadium’s sanction remains unchanged. The statement made it a privilege to support nan sanction of nan ballpark, which has been successful spot since its opening successful 1962.

“[The stadium’s name] will ne'er beryllium for sale,” Dodgers president Stan Kasten told The Times successful 2017.

Though not officially announced by nan Dodgers, nan sanction apt will beryllium Uniqlo Field astatine Dodger Stadium.

With much than 1,000 stores worldwide, nan Japanese-based clothing marque will clasp exclusive trading and promotional opportunities arsenic nan Dodgers’ main sponsor. The caller woody will besides see a caller motion successful halfway field.

Since signing Japanese two-way prima Shohei Ohtani, nan squad has collaborated pinch respective different Japanese companies, earning $70 cardinal successful sponsorship gross successful 2024 alone, according to Forbes.

Bob Lynch, main executive of investigation patient SponsorUnited, estimated that teams hosting nan Dodgers generated astir $15 cardinal successful cumulative gross from nan brands that person attached themselves to nan team.

“ … A slew of brands fundamentally pursuing him astir crossed nan state that are paying dollars either straight to nan squad aliases to Van Wagner, who’s trading nan backstop signage,” Lynch told Forbes successful 2025.

In 2022, nan Dodgers collaborated pinch world sports trading agency Sportfive to unafraid premier sponsorships. Two years later, nan statement announced a self-sponsorship pinch its ownership group, Guggenheim Baseball Management, which placed a spot connected nan team’s jerseys.