Erewhon Opens New Southern California Location

Erewhon opened its newest location successful Glendale connected Wednesday, marking nan luxury grocer’s 14th shop successful Southern California pinch much group to unfastened soon.

The caller store, located astatine 520 N. Glendale Avenue, includes nan chain’s signature cafe and tonic barroom arsenic good arsenic an indoor-outdoor patio space.

Known for its upscale, trendy products and precocious prices, Erewhon has grown into a tourist destination successful Los Angeles and a basking spot for celebrities and influencers.

The Glendale location will bring Erewhon staples to trendy consumers successful nan area, including nan beloved Strawberry Glaze Skin Smoothie, which until past twelvemonth was named aft nan exemplary Hailey Bieber.

Employees astatine nan shop handed retired complimentary gift bags and caller flowers during nan expansive opening Wednesday morning.

“This location was designed to bespeak nan tone of nan vicinity while creating a welcoming abstraction to gather, centered astir wellness, connection, and a committedness to nan value standards that specify Erewhon,” said Erewhon president Josephine Antoci successful a statement.

The institution purchased nan space, which was formerly a hardware store, successful 2024.

Erewhon has locations successful respective of Southern California’s wealthiest areas, including Calabasas and Beverly Hills. It besides has stores successful Venice, Manhattan Beach and astatine The Grove.

“Erewhon’s determination to put successful Glendale reflects assurance successful our city’s economical future,” said Glendale Mayor Ardashes Kassakhian successful news release.

The grocer was founded successful 1966 by Japanese immigrants Michio and Aveline Kushi — pioneers of nan natural-foods macrobiotic activity — who began trading imported integrated equipment retired of their Boston home. In 1969, nan institution opened its first Los Angeles location connected Beverly Boulevard.

Josephine and Tony Antoci bought nan institution successful 2011 and helped motorboat it to its luxury position pinch a cult-like following. Tony serves arsenic main executive while Josephine handpicks overmuch of nan store’s merchandise.

By nan mid-2010s, Erewhon had go a watering spread for celebrities specified arsenic nan Kardashians and nan Beckhams.

The institution has its oculus connected further description . A Thousand Oaks location is slated to unfastened this August and stores successful Costa Mesa and downtown Los Angeles are planned for 2027. An Erewhon cafe opened successful nan Los Angeles County Museum of Art’s caller David Geffen Galleries earlier this month.

The Pacific Palisades location, which unopen down aft nan wildfires past year, is group to reopen successful January.

The Glendale Erewhon takes nan spot of Virgil’s Hardware Home Center, which opened successful 1932 and closed successful 2019.