Ferrari’s $626,000 Electric Car Is Dividing Fans Who Say It Doesn’t Look Like A Ferrari

Ferrari’s first electrical vehicle, the Luce, has sparked a activity of disapproval since its unveiling past month, pinch nan institution defending nan arguable creation and saying customers request clip to “digest” nan car.

Priced astatine $626,000, nan Luce is simply a four-door, five-seat electrical exemplary that marks a awesome departure from Ferrari’s accepted low-slung, gasoline-powered sports cars. Its unconventional styling — reportedly influenced by erstwhile Apple designers Jony Ive and Marc Newson — has drawn insult online, pinch immoderate critics comparing its style to a family appliance.

“A car for illustration this needs to beryllium seen — and seen a batch — it needs to beryllium digested,” Ferrari Chief Product Development Officer Gianmaria Fulgenzi said astatine a tech arena successful Milan. He based on that unfamiliar designs tin return clip for group to accept.

Ferrari has dismissed nan backlash, saying request remains beardown and denying reports that customers must bargain nan Luce to summation entree to different limited-edition models.

Fulgenzi acknowledged that nan electrical car’s creation whitethorn situation accepted ideas of what a Ferrari should look like, but said it still carries nan brand’s capacity DNA.

“It’s not true, it’s a different benignant of Ferrari,” he said, adding that nan Luce’s assemblage creation is “the astir analyzable successful our range.”

The conveyance features 4 electrical motors producing 1,050 horsepower, pinch a apical velocity of 193 mph and a 62 mph acceleration clip of 2.5 seconds.

Ferrari says nan driving acquisition remains cardinal to nan Luce, arguing that contempt nan displacement to electrical power, nan affectional relationship down nan marque remains unchanged.