Oura Ring Shrinks To Wedding-band Size As Smart Ring Health Race Heats Up

Oura Health Oy, nan celebrated smart ringing shaper seeking to spell nationalist this year, unveiled a importantly thinner and lighter caller exemplary on pinch caller wellness features.

The Oura Ring 5 is 40% smaller wide than its predecessor, bringing its size and thickness much successful statement pinch an mean wedding band. The institution was capable to execute that successful portion by reducing nan size of nan artillery battalion while still promising artillery life of up to astir a week connected 1 charge.

Oura besides said it improved nan sensing capabilities, repositioning nan LEDs for measuring metrics for illustration bosom complaint and oxygen saturation wrong nan set for amended accuracy. There are besides caller wellness capabilities that purpose astatine detecting signs of precocious humor unit and slumber apnea. Those are besides coming to immoderate of nan company’s older models. The caller rings spell connected waste June 4 and go disposable for preorder connected Thursday.

“It’s going to beryllium ace hot. Everyone we’ve shown it to has been like, ‘holy cow,’” Tom Hale, nan company’s main executive officer, said successful an question and reply up of nan announcement. He said nan astir communal feedback has been astir nan size of nan existent model, pinch immoderate men proclaiming it’s “too overmuch of a statement” and women considering nan existent versions excessively big. The caller ringing addresses those complaints, he said.

The latest type is much expensive, coming successful astatine $399 — up from $349 for nan Oura Ring 4 — for modular metallic and achromatic metallic finishes, while higher-end gold, stealth, roseate golden and brushed metallic versions costs an further $100. The caller creation launches pinch an optional caller portable charger for $99. (The caller rings don’t activity pinch nan anterior type of accessory while nan caller charger doesn’t support older rings.) The ceramic Oura Ring 4, launched past year, sticks astir for $349.

Hale said that nan value summation reflects nan company’s move to support nan instrumentality arsenic a premium product, peculiarly arsenic it relates to smartwatches. “It’s a small spot betwixt nan premium smartwatch and nan entry-level smartwatch,” he said. “That’s benignant of nan spot we want to be.” The competing Galaxy Ring from Samsung Electronics Co. is priced astatine $399.

Oura’s package subscription for afloat functionality is still priced astatine $5.99 a period aliases $69.99 annually. Alphabet Inc.’s Google, which precocious rolled retired nan competing Fitbit Air band, charges $10 a period for its service, while a Whoop set tin costs arsenic overmuch arsenic $360 annually. An entry-level Apple Watch, which has nary subscription option, costs $249, while higher-end Apple Watch Series 11 models commencement from $399.

Oura, founded successful 2013, pioneered nan once-niche smart ringing category. It has lately been enjoying momentum aft reaching a astir $11 cardinal valuation past September and saying it expects to apical $1.5 cardinal successful gross successful 2026. Last week, nan institution revenge confidentially for an first nationalist offering, and plans to make its stock-market debut later this year, Bloomberg News has reported.

The broader smart ringing conception saw a astir 51% jump successful shipments successful 2025, led by Oura, according to marketplace interrogator IDC. Oura itself said it has sold complete 5.5 cardinal devices to day and that it knowledgeable 100% year-over-year maturation past year. Its description has been fueled successful portion by a move into a fistful of caller countries, including Japan and India, which Hale said he believes whitethorn go “one of nan bigger markets” for nan company.

Besides nan revamped design, nan institution is pushing deeper into health-tracking, adding features that tin observe imaginable signs of hypertension and slumber apnea. “We deliberation of ourselves arsenic a healthcare company, not a tech company,” Hale said.

A caller menu, Health Radar, examines humor unit and breathing disturbances during slumber by looking astatine patterns complete respective weeks and really those metrics mightiness alteration overnight. Like Apple Inc., which offers akin features connected nan Apple Watch, Oura said nan enhancements aren’t meant for a test but alternatively to promote a follow-up sojourn pinch a doctor.

Health Radar builds connected nan celebrated Symptom Radar, a instrumentality nan institution launched successful 2024 to thief users admit erstwhile they mightiness beryllium coming down pinch a acold aliases different illness. “The full thought is that we’re for illustration a screener aliases your cheque motor ray for your body,” Hale added.

Other changes see nan expertise to upload erstwhile bloodwork and wellness records related to allergy details, conditions and medications successful bid to get a fuller image of one’s health.

“Between your labs, wellness records, biometric information and these alerts, we’re really capable to present connected this thought of nan expert successful your pocket,” Hale said. “Because now each nan discourse is there. What were your humor labs? What is your diagnosis? What medicines are you on? What medicines were you on? What is your biometric telling you correct now?”

The institution said it is besides partnering pinch Counsel Health, an artificial intelligence-powered virtual attraction company, to let its users to inquire much questions astir their health, and chat pinch licensed physicians for an further fee.

Other updates see a real-time measurement to show unrecorded workouts, specified arsenic tally region and pace, via nan app and fastener screen. There’s besides a abstraction for GLP-1 users to way their dosing, symptoms and advancement wrong nan app.

Meanwhile, a caller privateness characteristic lets users amended power nan information Oura tin access, specified arsenic allowing members to delete delicate accusation for circumstantial clip periods — including nan past 3 months — while keeping nan remainder of their information intact.

Kelly and Gurman constitute for Bloomberg.