'the Devil Wears Prada 2' Steps Out To $77 Million At The Box Office

Everyone wants to beryllium “The Devil Wears Prada 2,” arsenic nan 20-year sequel strutted to an estimated $77 cardinal successful nan U.S. and Canada successful its opening weekend, highlighting nan spending powerfulness of women moviegoers astatine nan container office.

The film, which returned stars Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, nudged retired Lionsgate’s “Michael” for nan home apical spot astatine theaters this weekend. In its 2nd outing, nan Michael Jackson biopic brought successful $54 million, upping its wide North American full to $183.8 cardinal and its cumulative world haul to $423.9 million.

Worldwide, Walt Disney Co.-owned 20th Century Studios’ “The Devil Wears Prada 2” brought successful $233.6 million, according to workplace estimates. The theatrical revenue, some home and worldwide, edged workplace expectations. Already, nan movie has brought successful 72% of nan full gross that nan original movie made ($326 million).

The 2006 original has go a cult classic, pinch lines for illustration Streep’s infamous “that’s all” and Tucci’s “gird your loins” now millennial catchphrases. The fame of that movie has continued complete clip pinch repetition viewings connected cablegram tv and nan Disney+ streaming service.

“Nostalgia is simply a large driving facet for movies for illustration this,” Andrew Cripps, caput of theatrical distribution for Walt Disney Studios, said. “It’s conscionable 1 of those movies that sewage into nan zeitgeist.”

The fashion-forward sequel had a accumulation fund of astir $100 million. The movie notched a 77% support standing connected aggregator Rotten Tomatoes.

Women comprised nan mostly of nan assemblage for “The Devil Wears Prada 2” this weekend, representing 71% of moviegoers, according to information from EntTelligence.

The beardown showing for “The Devil Wears Prada 2” highlights nan spending imaginable of female moviegoers, who person had fewer large movies aimed astatine them successful nan past fewer years.

Despite nan billion-dollar blockbuster that was “Barbie” successful 2023, Hollywood has mostly grounded to consistently present large films targeted to women. That’s led aggregate container agency analysts and workplace executives to statement that nan manufacture is leaving money connected nan table.

In nan past, comparable titles to “The Devil Wears Prada 2” would person been 2008’s “Mamma Mia” aliases nan “Sex successful nan City” film, but those kinds of movies are now fewer and acold between.

More caller female-focused fare includes past year’s “Wicked: For Good” and Taylor Swift’s “The Official Release Party of a Showgirl,” though “Wicked” has nan use of besides having a longtime Broadway fanbase.

“There haven’t been capable movies for females,” Cripps said. “When you tin springiness them a bully movie, arsenic agelong arsenic nan movie plays good and I deliberation this 1 plays brilliantly, there’s a large assemblage retired there.”

Universal Pictures, Nintendo and Illumination’s “The Super Mario Galaxy Movie” continued its tally pinch a 3rd spot decorativeness of $12.1 cardinal astatine nan container agency this weekend, followed by Amazon MGM Studios’ “Project Hail Mary” successful 4th and Neon’s scary flick “Hokum” successful fifth, according to Comscore data.