The Ferrari Luce Has At Least 500 Fans

Just 2 months aft a bumpy motorboat earlier this year, Ferrari has reportedly already deed its 2026 income extremity for its polarizing, Jony Ive-designed Luce EV. Ahead of Ferrari announcing its quarterly net connected Thursday, nan Financial Times reports that Ferrari was aiming to waste “just nether 500” Luce units this year, and reached that target this month.

Luce income truthful acold were reportedly driven by “strong request from China,” wherever EV income have already taken off from makers for illustration Geely, Lynk & Co, and Zeekr. The Financial Times says Ferrari was trying to “reach a caller procreation of able buyers” pinch nan Luce, peculiarly successful China and “tech hubs for illustration Silicon Valley,” adding that their sources opportunity US tech entrepreneurs person had “positive” feedback connected nan €550,000 EV.

Long term, Ferrari is reportedly hoping to waste astir 2,500 Luce units by 2030, aliases astir 600 each year, making up astir 5 percent of nan company’s yearly sales. It’s besides auctioning disconnected the first accumulation model of nan Luce adjacent month, which could waste for upwards of $1.1 million.