Usc And Nike Agree To Extend Apparel Deal For 10 Years

The Swoosh is staying astatine USC for nan foreseeable future.

USC and Nike agreed this week to a 10-year extension of their all-sports apparel woody done 2036, nan schoolhouse announced connected Tuesday.

Their business was already among nan longest-running apparel deals successful assemblage athletics. Now it’s ensured to transportation into its 5th decade.

“USC and Nike person grown together for much than 30 years,” diversion head Jennifer Cohen said successful a statement, “and we are thrilled to proceed 1 of nan awesome partnerships successful assemblage athletics.”

At nan clip that USC first signed exclusively pinch Nike, specified firm sponsorships were a comparatively caller gross watercourse for nan school. Now, successful nan revenue-sharing era, they’ve go a ubiquitous — and basal — portion of operating an diversion department.

This caller woody should look a spot different than nan past fewer times that USC extended their apparel woody pinch Nike. For one, it includes an NIL component, pinch prime top-tier Trojan athletes slated to people their ain NIL deals pinch Nike.

As portion of nan extension, USC’s caller Bloom Football Performance Center will go nan first installation successful nan federation afloat outfitted pinch Nike spot equipment. Nike besides agreed to creation “custom azygous collections” for nan USC men’s and women’s hoops programs and to renovate nan USC Bookstore.

The financial position of nan woody were not disclosed. Other Big Ten schools signed pinch Nike signed during a agelong betwixt 2015 and 2016 that became an apparel arms title astir assemblage football. Ohio State signed a 15-year, $252-million woody pinch Nike successful 2016, while Michigan inked an 11-year, $174-million woody pinch Nike and Jordan Brand.